Page 6 - Ad booklet Trial
P. 6

TIMELINE OF THE BRAND’S




  CAMPAIGN OVER THE YEARS








             A ‘laundry soap’ then and a ‘beauty soap



             of  the  stars’  now,  the  Lux  soap


             advertising journey in India has aged like



             fine wine, just like its ambassadors.






             Lux's  advertising  campaigns  have  always


             been  innovative  and  creative,  highlighting



             the  brand's  ethos  of  glamour  and  beauty.


             From  the  early  advertisements  that


             emphasized the soap's purity and fragrance



             to the more recent ones that focused on the


             emotional benefits of using Lux, the brand


             has  consistently  tried  to  stay  ahead  of  the


             curve.
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