Page 7 - Ad booklet Trial
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WHEN LUX
TRAVELLED TO INDIA
The beauty soap of film stars (the 1950s-1980s): Lux's
early ad campaigns focused on the idea that using Lux soap
would make women look and feel like film stars. The brand
partnered with famous actresses of the time, such as
Madhubala, Hema Malini, and Zeenat Aman, to promote its
soap as a symbol of beauty and glamour.
