Page 8 - Ad booklet Trial

The beauty soap of film stars (the 1950s-1980s): Lux's

early ad campaigns focused on the idea that using Lux soap

would make women look and feel like film stars. The brand

partnered with famous actresses of the time, such as

Madhubala, Hema Malini, and Zeenat Aman, to promote its

soap as a symbol of beauty and glamour.

1929 : Leela

1929
Chitnis

becames the

first Indian

woman to

appear in a

LUX

advertisement.

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