Page 20 - Strategic Plan 24-29

THE FUTURE/STRATEGIC PRIORITIES

GROWTH

To focus on long-term sustainability, we will:

In our Family and Community Work:

• Ensure that we maintain an appropriate structure and resources, to be able

to continually evolve our activities to respond to current and emerging
needs.

• Continually explore and develop new opportunities to expand our work into
new communities and expand our reach and impact.

In Simply Play:

• Maximise our school-aged childcare and Wonder Woods, bookings/
occupancy through a range of marketing activities.

• Expand our outdoor nursery provision, with a second and third service,

opening during the life of this Plan.

In Workforce Development

• Explore opportunities to develop our training offers, to capitalise on our
specialisms/expertise and generate revenue.

• Use our internal experience and expertise to upskill and invest in our own
workforce.

Required Action: develop a comprehensive Marketing Plan for each project across
the organisation.