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Undergraduate Professional Study Programme in Tourism and
Hospitality has been designed to meet the demands of the employment
market. In addition, it has been developed in accordance with trends in
higher education, Bologna Process directives and contemporary trends in
tourism. Although tourist industry already employs a considerable num-
ber of people, it is expected that the need for professionals in the field of
tourism and hospitality industry will continue to grow due to a constant
increase in number of tourists not only in Serbia but also in the world.
Tourism and Hospitality Study Programme is based on a multidisciplinary
approach and synergy of theoretical and practical knowledge. In addition
to specialized subjects in the fields of tourism and hospitality industry, the
programme incorporates instruction in economics, management, infor-
mation technologies and foreign languages in order to train students for
various positions in tourism and hospitality industry.

An important element of the Programme is acquisition and improvement
of skills and knowledge through work placement programmes which take
place in numerous organizations with which Novi Sad School of Business
successfully cooperates.

Upon completion of undergraduate professional studies students will
have acquired theoretical and practical knowledge and skills which are
applicable in the most complex situations students will encounter while
performing everyday professional activities.

Since tourism industry employs a wide range of professionals of
different expertise, there are numerous opportunities for employ-
ment. Upon completion of Tourism and Hospitality Professional
Undergraduate Study Programme students can occupy various
positions in: travel agencies, hotels, restaurants and other catering
facilities; transport, air and cruising companies, local, regional and
national tourism organizations, destination management organiza-
tions, national parks, aqua parks, theme parks, cultural institutions,
wineries etc.