Page 12 - flip book 2020 Gr10 paper 1 Memo final

4.5
Refer to Text 7 below and answer the questions that follow.

TEXT 7:

Source:
https://d3nuqriibqh3vw.cloudfront.net/styles/aotw_detail_ir/s3/nofomo_london_resized.jpg?Gni8ncdVQJXCB2mMtqK1.bzdR_adI_Wd&itok=AYeGZBfD

4.5.1
Consider the hastag: #NoFOMO. FOMO stands for “Fear Of Missing Out”.
Why do you think the advertising chose this hashtag in the context of London looking “no different from
yesterday”? (2)
Response must conenct the idea that nothing is happening outside (no change or new attractions) and
so there is nothing to be fearful of missing out on.

4.5.2
Is “FOMO” an abbreviation or acronym? Give a reason for your answer. (1)
Acronym. Pronounced as a single word, not individual letters.

4.5.3
Refer to the caption: “This is how London looks outside your doors today - no different from yesterday.”
Identify the name of the punctuation mark between “today” and “no”. (1)
Dash

4.5.4
Rewrite the caption so that it no longer uses the punctuation mark (from previous question) but a conjunction
instead. You can add other words in addition to the conjunction, but the overall meaning of the sentence must
remain the same. (2)
Credit any version of the sentence that utilises a conjunction and still makes sense.
Possible: This is how London looks outside your doors today and it is no different from yesterday.