Page 4 - Surdurulebilir_Moda_ve_TasarımTR-ENG

1. Introduction: What is Sustainable Fashion?

Sustainable fashion; It is an approach that considers environmental, economic and
social balances, and is based on long-lasting products and fair production principles.
This understanding; It aims to consume fewer resources and produce less waste in all
steps, from material selection to design, from production processes to after-sales
management. When consumer awareness, brand transparency and regulatory policies
work together, it is possible to make the fashion industry more sustainable.

• Environmental responsibility: Less water, less energy, less chemicals.
• Social responsibility: Fair wages, safe working conditions.
• Economic sustainability: Circular business models and long-lasting products.

Criterion Traditional Fashion Sustainable Fashion
Product life Short, trend-oriented Tall, timeless design
Production approaches Intensive resource usage Source efficiency and
renewable energy

Information Box: An average of 2,700 liters of water is used to
produce a t-shirt.