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3. Sustainable Fashion Concepts
Sustainable fashion is a multi-layered concept: with 'slow fashion' the production
speed is reduced, with 'ethical fashion' workers' rights are given importance, with
'circular economy' the end of the products is rethought. The combination of these
concepts enables a systemic transformation in the fashion industry.
• Slow fashion: Timeless, durable products and low production frequency.
• Ethical fashion: Human rights and fair pay in the supply chain.
• Circular economy: Design of products suitable for reuse and recycling.
Concept Feature Aim
Slow fashion Few, quality products reduce consumption
Circular economy Closed loop, reuse minimizing waste
Infobox: While fast fashion brands release more than 50 collections a year,
sustainable brands typically offer 2-4 collections.
