Page 18 - Issue 01 - Your Online Business Startup
P. 18

through rates.                                            It has to strike them like nothing

                                                                else…virtually. Your subject line has to

      Long affiliate links may also be                          be better than the other‟s in your

      broken up when wrapped in the e-                          prospects inbox for that day.

      mail body. And, raw affiliate links                       Don‟t try to pull a fast one on

      can be hijacked to make you lose                          individuals. We aren‟t slow….right?

      out on commissions. You don’t                             After you have your friendly personal

      want any of these things moving in

      the way of your readers clicking on                          The most beneficial way

      your link.                                                      is to tell your offer in

                                                                       your subject line the

      Considering you don’t have a site

      of your own, there are a lot of free                                        way it is.

      online url abbreviating services. A                       subject line in

      free, simple and quick one to use is                      place, it‟s time to write your e-mail body.

      tinyurl.com.                                              You should utilize the prospects first

                                                                name in the greeting, then begin to

      OK, now the 1st thing with                                introduce your offer. One golden rule of

      authoring promo e-mails is the                            direct marketing is this.

      subject line. This will make or                           The prospect only thinks “What‟s in it

      break your e-mail crusade. The                            for me?” That means you need to list

      opening move is to get the reader                         advantages, benefits, advantages and

      to open the e-mail, and that’s done                       more benefits in your email. Also, make
      with a thrilling subject line.                            certain to utilize the word “you”


      This is essential to a successful e-                      throughout your email. Using “I”
      mail crusade. If you can seize your                       sparingly gives the reader a sense of


      prospect’s attention by the “you-                         personal touch and humanness to the e-
      know-what” and get them to open your                      mail instead of sounding like a robot


      e-mail, you‟ve got your foot in the door.                 wrote it.
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