Page 26 - Issue 01 - Your Online Business Startup

visits to the website are probably

only interested in one thing and that
SEO And Copywriting
is the content of the website which in
reality is the words on the said site.
a little difficult to decide upon it is

definitely a very important point to
This also applies to the search engine
understand.
spiders that actively move through the

web pages scanning for the same thing.
META tags are similar yet very different

in its functions. The META tags are a
Therefore if the content on the web page
useful item as it generally indicates to
does not adequately match the keyword
the searcher or spiders what to do with
then the effort put into formulating the
the site. Knowing the coding for META
page would be wasted indeed.
tags is useful as it help to identify the

keywords within the tag, however most
Furthermore the individual hosting the
search engine spiders no longer factor it
webpage runs the risk of being
into their rankings.
negatively listed.

Customizing the tags to fit the individual
Thus the function of the copywriter is to
website alongside the SEO principals
create highly relevant yet unique content
can be done or alternatively using the
which has the quality that is able to
robot text setting is also applicable.
attract clients. The uniqueness of the

content will be the pulling factor.
There are several very important issues

that need to be understood in the quest
Then this has to be followed up with
to being able to successfully garner the
information that is both “human”
hits needed to any site. For copywriters
friendly as well as search engine
this is especially important and true.
optimized. The target keywords must be
Among the most important elements
captivating to both parties.
required in a search engine optimized
website is the content. Any potential