Page 21 - Ulpan Or E-Tone(15-05-18) Advanced Level

E-Tone™: Ulpan-Or Weekly News Digest

Item #4 (Advanced Level)

What’s the Story of Cottage?

In honor of Israel’s seventieth anniversary, we set out to find out what’s
the story of some of the most Israeli brands out there. What’s the story of
Tnuva Cottage? In nineteen sixty two Tnuva decided to bring cottage

cheese from the United States to Israel. When the guys saw the curd, they
thought something about the cheese was off, but Tnuva insisted and found
a flavor that fit the Israeli palette perfectly. (No one) has been able to

imitate the secret formula they developed to this day. Over the years,
Tnuva Cottage became an Israeli icon. The Shamir Brothers designed the
original packaging. Among others they designed the post office’s gazelle,

the country’s logo, and when cottage came out to stores children got so
excited, and even made their first phone from its cups. “Hello, what’s up
sweetie?” Today, “the cheese with the house” is found in almost every

home in Israel. And this is the story of Tnuva cottage.

Page 21 - Edition 05-15-18
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