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KATA PENGANTAR...................................................................................................ii
DAFTAR ISI................................................................................................................ iii

PENDAHULUAN......................................................................................................... v

PETUNJUK PENGGUNAAN MODUL.......................................................................v
PROFIL PELAJAR PANCASILA...............................................................................vi

TUJUAN PEMBELAJARAN...................................................................................... vi
PETA MATERI............................................................................................................ix

A. Mengenal Sistem Produksi Budi Daya (Peternakan, Perikanan, dan Pertanian)

Berdasarkan Analisa Ekonomi dan Teknologi.............................................................. 1
1. Sistem Produksi Budi Daya................................................................................ 1

a. Sistem Budi Daya Ternak Unggas................................................................3
b. Sistem Budi Daya Ikan Konsumsi................................................................6

c. Sistem Budi Daya Tanaman Sayur...............................................................9
2. Potensi Produk Budi daya................................................................................. 11

a. Potensi Budi Daya Ternak Unggas.............................................................11

b. Potensi Budi Daya Ikan Konsumsi.............................................................11
c. Potensi Budi Daya Tanaman Sayur............................................................ 12

RANGKUMAN.................................................................................................... 14
D. Menghitung Titik Impas (Break Even Point) Usaha Pembenihan Ikan Konsumsi 15

1. Pengertian Titik Impas (Break Even Point)...................................................... 15

2. Manfaat BEP (Break Even Point)..................................................................... 15
3. Menghitung BEP (Break Even Point)...............................................................16

RANGKUMAN.................................................................................................... 19
E. Media Promosi untuk Produk Hasil Usaha Kerajinan yang Berdasarkan pada

Kebutuhan dan Keinginan Pasar Global......................................................................20

1. Pengertian Promosi........................................................................................... 20
2. Tujuan Strategi Promosi....................................................................................20

3. Fungsi Strategi Promosi Penjualan................................................................... 22
4. Kegiatan Promosi Penjualan............................................................................. 22

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