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disqualified job candidates after doing an online search or It is a chance to show companies that the candidate is a
viewing an applicant’s social media. full package, as compared to a one-dimensional resume.
It’s all about the quality of the posts and the reach of
Employers search for a few key items when researching their social circle.
candidates via social networking sites as good signs to hire:
• Information that supports their qualifications for the Th e Flipside

job Human connectivity is evolving at an exponential
• If the candidate has a professional online persona at all rate. It also means that when we are online someone,
• What other people are posting about the candidates somewhere is watching what we’re doing, what we’re
• For any reason at all not to hire a candidate saying and what we’re posting.
• And they aren’t stopping there either – few are using
online search engines such as Google, Yahoo and Bing Because of the higher level of visibility social media
to research candidates as well. brings to our lives, it’s important to apply the golden
rules of etiquette, manners and respect to your online
Employers are interested in how you use social media to life just as you do in real life, thus ensuring that you
interact, build relationships and express your creativity— build and maintain your personal and professional
you don’t need thousands of Twitter followers to get this brand.
done. Make sure you’re using social media to connect

with influencers, industry leaders, organizations and Online negativity can adversely influence both your
publications in your fi eld. personal and professional branding.
Employers also want to see you participating in relevant On personal social networks like Facebook and Twitter,
online groups and the type of content you share and posting negative comments online can be viewed as

comment on. This is your chance to show what type of passive aggression or simply being mean-spirited.
contributions you’d bring to a company. Hence, keep your
commentary professional and make sure you’re adding On professional platforms like LinkedIn, any postings
value to the discussion. that portray you as anything less than calm, cool and
collected should never see the light of day.
One has to commit to the online brand, even if it’s sharing
or reposting on social media a few times a week. When Companies routinely search personal and professional
researching candidates, TA teams review the social media social sites as part of background checks for prospective
channels to determine if the candidate posts smart, employees.
humourous, insightful, interesting or creative content,
especially on Twitter and Instagram. Too much of Information (TMI) can be dangerous too.

BRANDING OPPORTUNITIES

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Magazine on both Barter and commercial levels. So whether you want
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CAREER BEACON | Inaugural Issue | 2019 | 25