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8. Marketing: Maximum Exposure, Maximum Interest

Even if your property is a show-stopping, jaw-dropping, gorgeous, model home with no
apologies, it won’t bring top-dollar if it’s not properly exposed to the right buyers. Let’s
look at how you can get the best exposure for your house.

Ideally you want lots of “action”…fast and furious, right? High buyer interest creates
urgency that causes kind of a buyer stampede. Buyers see lots of interest in your
home as an indication that this is a desirable property, making them much more likely to
submit an offer faster and for more money.
WHAT MARKETING MATTERS?

Obviously to create this type of action, you want to make sure you property is exposed
to ALL the buyers in the market and to the BEST buyers in the market…all at the same
time. Because of the internet and technology, this is actually much simpler than it used
to be, provided it is being exposed through the best channels that hit the best buyers.
Let’s look at what matters most.
First, who are the best buyers for your house?

#1) They have the funds and financing to purchase your home now.
#2) They are highly motivated and serious. Which means they are not casually looking
at homes. They are focused on finding the right home and they want to make sure they
don’t miss it.

Second, where are ALL of these best buyers really looking for homes?
Answer: Online and with an agent. That is why you want to market your house where
all the best buyers are shopping.

Let’s say I’m a qualified, serious buyer. Which is what you’re looking for, correct? I
need to buy a house now. I don’t want to waste my time or miss the perfect house. I
have two options:
Number one, I can get a newspaper or look on internet, find some houses for sale, and
then use my own car, my own gas, and my own energy and go look at a limited
selection of houses, not really knowing what I’m going to find when I get there. And

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