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But, when there is no sign, the buyers and their agent are having to search for your
house for sale by looking for a set of tiny numbers pasted on your house to distinguish
it from all the other houses next to yours that are not for sale. Or by trying to spot it
from the pictures they have seen.

I know it sounds crazy, but this causes confusion (“Which house is it?”) and then
frustration (“Why don’t they have a for sale sign? They must not want to sell that bad.”).
It may sound minor, but that negative thought affects the way they look at your
property.
There is another reason a sign matters. A prominent for sale sign draws the focus
straight to your home, which is where you want them focused.
On the other hand, if there is no sign, if forces them to pay attention to all the other
houses around yours as they scour house numbers looking for yours. The last thing
you want them doing as they drive up to your house is looking at the other houses.
“Wow, Honey, look at that gorgeous house! Is that the one?” “No…it’s this next one.”
“Oh rats! I wish that house was the one for sale.” Oops. Now they are wishing they
could buy your neighbor’s house. Not exactly the outcome you were going for, right?
Sound farfetched? I’ve seen it happen multiple times. And, at the exact moment you
want them falling in love with your house, they are wishing they could have another
home next to yours. They lost interest in the very house you want them to buy at the
very moment you want them falling in love with your house.
Remember, the goal is to get your home SOLD. Maximum exposure maximizes
interest, which generates more demand thereby increasing the odds of a better offer.
If you have real security concerns or about having your house on the market or
personal reasons for not making the marketing of your house public, discuss it with your
real estate agent. He or she should be able to guide you and work with you in a way
that serves your best interest.

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