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your home. And when it’s priced and marketed correctly, these buyers will act quickly
because they don’t want to risk losing the house to another buyer.

MYTH : If we are willing to wait long enough we’ll get more for our home.
REALITY: There is a correlation between time on the market and the property getting
top value, but not the correlation many sellers think. Generally, the longer it takes, the
less the seller makes. Why? Because of the “WWWTH Syndrome” (“What’s Wrong
With That House”). If a property has been on the market for an extended period of
time, buyers begin to wonder why no one has bought that house. The result is often
lower offers or no offer at all.

MYTH : Better marketing of my home will get me a higher price.
REALITY: The reality is that marketing does not make your home worth any more. The
importance of effective marketing is to put your home in front of the highest number of
qualified buyers to get full market value for it.

MYTH : I will just wait until the right buyer comes along who is willing to pay the
price I want for my home.
REALITY: It is statistically proven that the longer a house sits on the market the lower
the offers it will generate, whether it has price reductions or not. When new buyers
come into the market, they want the fresh inventory, not the stale listings that all the
previous buyers have rejected. Your home becomes a “been there, done that” property
on the MLS, making agents and buyers much more likely to submit low offers, or even
worse, pass over it completely.
As you can see, pricing your home right from the beginning is simply the best pricing
strategy to get the most interest fast, the best offers, and consequently the best price
and terms.

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