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INTRODUCTION

Selling your house for top dollar is not about luck or gimmicks or fancy marketing. No
matter how you market a mud pie, it still is going to taste like mud. Getting the most
money for your house requires a strategic, proven approach.

There are a lot of myths and misconceptions about how a homeowner can best get top
dollar for their property. There is also often a trade-off between getting top dollar and
what I call the “hassle-factor.” Netting the most money in your pocket will often require
extra inconvenience, extra out-of-pocket expense up front, and being open to ideas that
may require adjusting some of your expectations.
This book is designed to educate and guide you on some of the different things that you
may want to do to get the most money out of the sale of your property. While there are
no guarantees that you will get as much as you want for your house, these are proven
strategies that will maximize the value of your home and help you protect your
hard-earned equity.
First we want to define what exactly is “top dollar” for your house. Top dollar is the
most money a qualified, motivated buyer is actually willing to pay for your property in
the current market.
It’s imperative to understand that “top dollar” has nothing at all to do with how much you
paid for the property, how much you want for your property, how much you owe on the
property, or the cost of improvements you’ve made to the property.
A house’s value is almost totally comparative in nature…meaning its value is based on
how it compares to other similar properties that have sold recently and to a lesser
extent to properties that are currently on the market. An appraiser will use the three
most comparable recent sales to establish a current opinion of value as of the date of
the appraisal, but at the end of the day, if there is not a buyer willing to pay that amount
for it, then the appraised value really doesn’t have any meaning.
In today’s market, buyers are more educated than ever because of the internet. They
are also busier than ever, meaning they are more interested than ever before in
turn-key houses (properties they can buy and move into immediately without have to do
any cleaning, repairs, or updating). And if they are interested in a property that needs

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