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some work, they expect a steep discount for their trouble (i.e. sweat equity). A general
rule of thumb for “as is” sales is to expect to discount your property two dollars for every
one dollar of needed updates or repairs. It can be more or less, depending on many
factors, but that gives you a general starting place.
There are three basic ways to increase the selling price of your property.

1. Appearance Appeal. These are steps that make the home show better and or
make it more visually and emotionally appealing to buyers. Steps one and two fall
into this category, and are key in today’s market if you want top dollar for your
property.
2. Physical improvements. This is by making upgrades or changes to your property
that will cause the average buyer to be willing to pay extra. Not all physical
improvements will give a positive “return on investment.” Some improvements
simply bring the property up to marketing standard.
3. Positioning. How the property and price and terms are positioned and presented to
buyers in the market. Steps seven through ten are strategic steps that will position
you and your house for getting top dollar.
The following 10 strategies are simple, powerful, and proven action steps to get buyers’
attention and cause them to be willing to pay the most money for your property.

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