Page 34 - ION Indie Magazine MarchApril 2019
P. 34

KP: This might seem like a strange question, but what is the worst piece of advice
                               you’ve ever received in the music business…and why?

                               DM: Hmm…let me give this one a bit of thought. I’ve been given a lot of bad advice
                               over the years as most have. One particular piece of bad advice  comes to mind --
                               although it might not be considered ‘bad’ advice depending on the situation. But the
                               impact it had would eventually hurt as well as help me, as well as a lot of other bands

                               and artists. I would often hear over and over back in the early to mid-90s that a band
                               or artist absolutely must be signed to a major label to get anywhere in the music biz.
                               This advice was right in the middle of being true and false. The industry was changing
                               rapidly  with  the  digital  age  catching  fire,  and  many  of  the  bands  and  artists  were
                               beginning to shy away from labels and go on their own. I can talk about this window of
                               time in the ever-changing music business all day, but I think you get the jest of where

                               I’m going. The hardcore ‘get signed by a label’ advice that once was extremely true had
                               now found its way into a huge gray area. I call it a ‘gray area’ because most artists
                               didn’t really understand the options at that time. I have to admit that I was one of
                               them. Label or no label? Artists now had a choice. And it was an extremely important
                               and pivotal choice -- quite possibly the difference in making it or not making it in the
                               music world. Even though it’s much clearer these days as the majority of bands and
                               artists  understand  much  better  how  the  system  works,  the  age-old  question  still
                               remains…label or no label?

                               KP: They say there are key defining moments in everyone’s life. Is there a particular
                               person or event that has most inspired you to pursue a career in music?


                               DM: I think the majority of artists these days (especially the older ones) most all would
                               give pretty much the same answer, Kiki. That would be the night back in 1964 when
                               The Beatles took the stage on the old Ed Sullivan Show. We were all glued to our seats
                               that night. Little did we know that we were watching the history of music change
                               forever on that fateful night. I’ve never forgotten that moment. It sure changed my life
                               – even at the young age of 11 years old.


                               KP: How do you choose what artist or band you will produce? What is your criteria
                               for making these sorts of decisions?

                               DM: A short but extremely important answer, Kiki: Attitude, talent, and hunger for
                               success…and all in that exact order. All of the talent in the world will seldom get you

                               anywhere, much less keep you there, without the right attitude and the hunger to get
                               there and to then stay there. It just rarely ever happens on talent alone. I’m currently
                               working very closely with the super and vastly talented rock group Black Water Greed.
                               Before deciding to work with them, I first wanted to make sure that they not only had
                               the much-needed talent, but that they also had the other very important attributes
                               that I spoke of earlier, and that they practiced them and deeply believed in them. They
                               did – and it shows not only in their music but in their work ethics and how they handle
                               themselves.

                               KP:  By  the  same  token…how  does  a  band  or  artist  go  about  selecting  the  right
                               Producer? What should they take into consideration?
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