Page 36 - ION Indie Magazine MarchApril 2019
P. 36

KP:  We  have  seen  many  changes  in  the  music

                                                               industry  over  the  years.  The  introduction  of  the
                                                               internet has been both friend and foe to the artist,
                                                               depending on your point of view. Can you talk about
                                                               the business of music today versus 20-30 years ago;
                                                               pro and cons?


                                                               DM: I would love to, Kiki. Personally, I personally like
                                                               the  internet.  A  band  and/or  artist  can  these  days
                                                               showcase  their  musical  creations  to  the  world  in
                                                               sometimes a matter of minutes by using the internet
                                                               and all of its tools and social media -- rather than like
                                                               in the old days…having to get signed to a super major

                                                               label,  spend  months  in  the  studio  writing  and
                                                               recording,  and  then  finally  releasing  an  album  that
                                                               would  take  weeks  and  months  to  make  its  way
                                                               around  the  globe.  And  to  get  one’s  music  out  to
                                                               everyone around the world in the old days by touring,
                                                               well, by the time most bands made it to one particular

                                                               country  and  introduced  their  new  album  to  that
                                                               country, their songs were already fizzling out in some
                                                               other country where the band had already showcased
                                                               them.  It  was  just  a  long,  long,  drawn-out  affair.
                                                               Obviously,  the  more  money  and  backing  a  band
                                                               and/or  artist  had  been  allotted  by  their  label,  the

                                                               faster they could achieve worldwide success on their
                                                               particular album. But most weren’t privy to this kind
                                                               of money or backing. In fact, most bands and artists
                                                               didn’t  even  have  a  label  to  bankroll  and  back
                                                               worldwide  albums  and  tours  and  had  to  settle  for
                                                               (hopefully) being known just around the small region

                                                               where  the  band  was  from.  Sure,  there  were  some
                                                               very good songs that many of the DJs with the radio
                                                               stations  would  pick  up  and  the  song  would  travel
                                                               across the U.S. But they rarely make it overseas and
                                                               many times not even in all parts of the U.S. -- mainly
                                                               just  the  major  cities  with  heavily  listened  to  radio

                                                               stations. If you were then lucky enough to then get
                                                               picked up by a label, you would usually be given some
                                                               up-front money and told to hit the road to promote
                                                               the song. If it did well on the radio with requests for
                                                               airplay  and  with  the  concert  crowds,  it  was  then
       Photo credit: Daniel Craye                              better.  We  had  nothing  to  compare  it  to  and  I
                                                               pressed and put into brick and mortar record stores.

                                                               It  may  sound  really  bad,  but  none  of  us  knew  any

                                                               suppose we just figured that it would always be that
                                                               way. And we certainly had no internet. We had never
                                                               even heard of the word. LOL!
   31   32   33   34   35   36   37   38   39   40   41