Page 3 - [STUDY CASE_GROCERY WARS] Report
P. 3

CONTENTS









                   PREFACE                                                                           1



                   PART 1 - CASE STUDY ANALYSIS: GROCERY WARS                                        2

                       Question 1                                                                    3

                       Question 2                                                                    6

                       Question 3                                                                    7

                       Question 4                                                                    9


                   PART 2 - GROCERY RETAILING IN VIETNAM: THE                                      10

                   CASE OF MASAN GROUP

                       1. Overview of Grocery Retail Industry                                       11

                       2. Masan Analysis                                                            13

                            Masan's Case Introduction                                               13


                            Masan's Information System                                              17

                            The CrownX's Competitive Forces Model                                  20

                       3. Recommendation                                                           22


                   PART 3 - CONCLUSION                                                             26



                   REFERENCE                                                                       27
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