Page 4 - [STUDY CASE_GROCERY WARS] Report

PREFRACE

The consumer retail industry landscape is rapidly changing. The way

people buy and sell things changes all the time. Retail outlets are
progressively offering unique experiences and features to meet client
expectations, according to The Business Research Company's retail
market study research report. Over the last few years, curbside pick-

up, delivery services, and even online shopping services have brought
about innovative changes. But these are not the largest shifts that this
industry is experiencing. Newcomers are engaging in intense grocery
wars with some of the biggest retailers in the sector. And the ultimate

winner is anything but certain.
It is impossible not to mention two giants - Amazon and Walmart
when it comes to the worldwide grocery retail industry. Walmart is an
American multinational retail company operating a chain of

hypermarkets, discount department stores, and grocery stores, with
its headquarters located in Bentonville, Arkansas. Amazon.com is a
multinational e-commerce and electronic cloud company located in

the United States, headquartered in Seattle, Washington state,
founded in 1994 by Jeff Bezos. Walmart dominates brick-and-mortar
retail, while Amazon dominates e-commerce. For many years now, the
two companies have always studied and wary of each other because
each company wants to continue to dominate in the field where the

other side is already very strong. In other words, after being successful
in this area, they have tried to develop from scratch in the opposite
segment.

This report will first study the case study: “Grocery war” to give a
better understanding of the merger and acquisition between Amazon
and Whole Food in 2018 and its effect on Amazon's business strategy
to gain competitive advantages over Walmart. In the second part, we
will present an overview of Vietnam’s retail industry through Masan -

Vincommerce takeover, along with analyzing data and finally coming
up with recommendations for Vietnam retail market in general and
Masan in particular.

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