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Figure 6: Ticket Price, 2014–2015 to 2017–2018
2014/15 2016/17
2015/16 2017/18
150
150
140
140
130
130
120
120
110
110
Ticket Price 100
100
90
90
80
80
70
70
60
60
50
50
40 $100.25 $111.24 $116.79 $122.30 $80.85 $83.88 $88.30 $94.86 $69.74 $72.57 $73.53 $74.69 $56.68 $59.52 $65.14 $64.23 $120.65 $130.31 $138.47 $145.38 $103.90 $118.34 $131.66 $141.62 $72.74 $71.78 $77.03 $84.06
40
30
30
20
20
10
10
0 0
OVERALL NORTHEAST SOUTHEAST MIDWEST ROCKY PACIFIC PACIFIC
MOUNTAIN SOUTHWEST NORTHWEST
Figure 7: Season Pass Unit Sales & Average Visits per Pass: 2017–202018 vs. 2016–17

Average Season Passes Sold Average Visits per Pass
2017/18 2016/17 % Chg 2017/18 2016/17 % Chg

OVERALL 11,535 11,172 3.2% 9.3 10 -7.8%

Northwest 6,896 6,532 5.6% 12.7 13.3 -4.7%
Southeast 3,853 3,667 5.1% 8.4 9.1 -7.6%

Midwest 3,141 2,616 20.1% 9.6 9.4 1.9%
Rocky Mountain 23,711 23,790 -0.3% 8.8 9.5 -7.0%

Pacific Southwest 12,933 12,339 4.8% 7.8 9.4 -16.6%

Pacific Northwest 12,869 10,729 19.9% 9.2 11.3 -18.6%

rate (or share of visits which included a lesson) increased The number of open and operating US ski resorts
slightly to 7.8 percent in 2017-18 from 7.7 percent the sea- declined to 472 in the 2017-18 season, down nine ski areas
son prior (figure 8). Absolute lesson volumes were up in from 481 operating ski areas last season (figure 9). The net
the Midwest region (up 4 percent to 9,941 lesson-visits per number of operating ski areas this season is estimated to
ski area) and down in the other five regions. Average lesson have decreased by three in the Pacific Southwest, by two
volumes per ski area were highest in the Rocky Mountain each in the Pacific Northwest and Midwest, and by one each
region (30,141 lessons, down 2.9 percent). Similar quanti- in the Northeast and Rocky Mountains. The figure was sta-
ties of lessons were taught in the Pacific Southwest (16,789 ble in the Southeast region. In recent seasons, the fluctua-
lessons, down 15.5 percent), Northeast (16,949 lessons, tion in the number of operating ski areas has been primarily
down 2.4 percent), and Southeast (15,110 lessons, down 5 due to cycles of closure and re-opening of small resorts, in
percent). Ski areas in the Pacific Northwest (7,864 lessons, part because of local weather conditions, and also because of
down 17.1 percent) recorded lower volumes of total lessons. interest among locals in re-opening their community ski hill.

SUMMER 2018 | NSAA JOURNAL | 23