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Convention
              NSAA PHOTO ALBUM:

              NATIONAL CONVENTION & TRADESHOW





              SOME 875 PEOPLE ATTENDED the NSAA 2018 National            NSAA extends its gratitude to all the participants, pre-
              Convention and Tradeshow, held May 3-6 at the JW Marriott   senters, and suppliers for their role in making this year’s
              Marco Island Beach Resort on the Gulf Coast of Florida.   Convention and Tradeshow one to be long remembered.
              The event drew ski and snowboard industry leaders from   Here are a few facts and figures from the post-event survey,
              North America and Europe for three days of education,   along with some snapshots of the event.
              inspiration, and fun.


                                                                                           Ranking of
              How valuable was the information presented?
                                                                                           importance of

                                                                                           the following
                                                                                            (most important = 1)*

                 13%           46%            30%            9%           2%                1.  Availability of
                                                                                               networking time
               extremely       quite       moderately      slightly     not at all          2.  My interest in the
                valuable      valuable       valuable      valuable     valuable
                                                                                               scheduled sessions
                                                                                            3.  Cost
                                                                                            4.  Convenience of event
                                                                                               location
                                                                                            5.  My interest in the
              Overall rating of Convention & Tradeshow                                         keynote speaker



                                                                                           The top two topics
                                                                                           that NSAA should
                 24%           50%            20%            5%           1%               address at future

               excellent        very          fairly        mildly      not good           education events:
                                good           good         good          at all
                                                                                            1.  Staff—a wide range of
                                                                                               topics including
                                                                                               succession planning,
                                                                                               rental shop management,
                                                                                               recruiting, holding staff
                                                                                               accountable, etc.
              Survey Participation                                                          2.  Growth—trials,
                                                                                               non-traditional
                                                                                               skiers/riders, diversity,
                         17%                      *Previous surveys went only to ski area      conversion, retention, etc

                  of attendees responded          attendees, who consistently rated the sched-
                       to the survey              uled sessions as the most important aspect of
                                                  the event. The current ranking is likely affected
                                                  by the inclusion of supplier member responses.






              62  |  NSAA JOURNAL  |  SUMMER 2018
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