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Figure 2 Forecast of Total US Skier Visits
Historic Forecast
70
60 56.49 53.58 52.79 54.76 53.27 55.21 55.82 56.52 57.33 58.23 59.23 60.33 61.12
Visits (millions) 40
50

30
20
10
0
2013–14 2014–15 2015–16 2016–17 2017–18 2018–19 2019–20 2020–21 2021–22 2022–23 2023–24 2024–25 2025–26

Figure 3 Total Active US Participants and Percent of US Population Total Active US Participants Percent of US Population
Historic Forecast 2.85% 2.87% 2.89% 2.91% 10.000 10.190 10.324
12
Active Participants (millions) 8 6 4 8.944 9.269 9.230 9.313 9.415 9.535 9.673 9.828
2.87%
2.84%
2.83%
3.00%
2.79%
2.98%
2.95%
10

0 2
2015–16 2016–17 2017–18 2018–19 2019–20 2020–21 2021–22 2022–23 2023–24 2024–25 2025–26

challenging topics for everyone. That is why we believe that before the general session. I know you are early risers so I hope you
collaboration on these topics with partners inside and outside will join us!
of our industry will serve us well. We have so much important work to do, but we also have
For example, in February 2019 NSAA partnered with made many strides and should take a moment to recognize and
Snowsports Industries of America (SIA) and Outdoor Industry celebrate our accomplishments. We are seeing a resurgence in
Association (OIA) to form the Outdoor Business Climate Partnership capital spending, more skiers and riders enjoying the benefits of a
to provide leadership on climate change and inspire meaningful season pass lifestyle, and we continue to experience solid revenue
action across our collective memberships. We will focus on sustain- growth as an industry. In my travels I have visited so many ski areas
ability and climate in three different sessions here in San Diego, that are passionate about their work, running top-notch facilities
and we look forward to your input on this critical topic. and programs with dedicated and fun staff.
In addition, NSAA has added a Growth Committee to our We at NSAA appreciate each and every one of you who have
other 11 working committees. Comprised of ski area and supplier made time to attend our National Convention. Attendance at all
representatives, this group met for the first time in May 2018 and of our shows was up this year. Snow helps but your willingness to
has met a couple of times since then. To guide us and set a firm invest in education is paramount. We thank you for supporting your
sense of urgency, we set a goal to hit and maintain a three-year staff on their journey to be the next generation of leaders.
average of 60,000,000 skier visits by 2025–26 (see figs. 2, 3). What
is vital about this skier day goal is that it is modeled on the percent “An investment in knowledge pays the best interest.”
of skier and rider participants in relationship to total US population. —Benjamin Franklin
This is significant because while skier days are relatively flat, the
number of unique participants is in decline during a time that US Cheers,
population is increasing. Several new projects have been started
based on discussions with this committee.
In order to share all of the important work that the Growth Kelly Pawlak
Committee has done and our plan for the future, we are hosting NSAA President
an update on growth during breakfast on Tuesday, April 30, right #MountainInspired

CONVENTION 2019 | NSAA JOURNAL | C3