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SESSIONS (continued)

While many areas recognize the need to develop summer business Most resorts have sustainability initiatives, but do they focus
to increase the return on their significant investments in infrastruc- upstream from your daily operations to the sustainability impacts
ture, progress in developing these revenues has been slow. This of your suppliers? Your supply chain is a great opportunity to
session will examine the summer guest experience and compare have far-reaching sustainability impacts beyond your operation
summer and winter guest satisfaction, loyalty, and profiles. Our while saving money on streamlined procurement practices. Green
panel will share how they are growing summer revenues, and the purchasing, locally sourcing F&B, purchasing renewable energy
successes and challenges they’ve experienced along the way. from your utility, and even requiring green retail products are all
fair game. This panel will share examples from inside and outside
The Industrial Internet of Things: New Technology the industry where supply chain greening has helped companies
Changing the Way We Operate achieve results—lower carbon emissions, cost savings, supporting
Sponsored by Transaction Resources, Inc. local businesses, and reducing landfill waste. Takeaways will include
Chris Jaquet, Software Specialist | Accounting, Telluride sample policies and proven results to help guide your decision-
Ski & Golf, CO making and get you on your way to supply chain greening.
Andrew Rigby, IT Network Manager, Sun Valley Resort, ID
& Snowbasin Resort, UT More than Money: The Future of Ski Industry
Craig Russell, IT Director, Jay Peak Resort, VT Compensation
Everywhere you look, technology is connecting people and things in Moderated by Scott Smith, President of Compass HR Designs
more and different ways. The Internet of Things (IoT) is here and will & Partner/Co-Founder of Resort HR Partners
increasingly affect how areas operate. From snowmaking to lifts and Getting compensation “right” is increasingly important as areas
from ticket sales to food and beverage, every action and transaction look to attract and retain talent, drive higher levels of performance,
will immediately report in real time, allowing managers to respond and make fair pay decisions. Recognizing the complexity of making
and adjust immediately. However, all of this technology and, in many these decisions, many operators are saying their long-held methods
cases, multiple vendors, creates security headaches and vulnerabil- of managing base, benefit, and variable pay programs are falling
ities that were previously unimagined. Join our panel of IT directors short of what it takes to compete. Also, mandatory state minimum
and network experts to discuss where this technology is already wage increases have created compression and competition from
being applied, its impact, when and where you can expect the next other industries for talent, sparking aggressive and unprecedented
wave of technology, and how to protect your area and guests. change. Incorporating data from the NSAA Wage and Salary Survey,
this session will show how our industry compares to other business
NSAA Research: From Data to Action sectors, highlight select micro-markets, and explore tools and tactics
Sponsored by Weigand Sports GmbH to remain competitive and suggest best practices for success.
David Belin, Director of Consulting Services, RRC Associates
NSAA produces incredible, industry-leading research. From The CMO Roundtable: Making the Most of
visitation to guest insights, this research is a critical business tool What You Have
available to member areas as you evaluate your success in the Moderated by Gregg Blanchard, SVP Strategy, Inntopia
local, regional, and national market. In addition, as you plan for & Alex Moser, Director of Marketing & Communications,
the following year, this data can lead you to ideas for products Seven Springs Mountain Resort, PA
and marketing that may not be readily apparent. While providing Dave Amirault, Marketing Director, Snowbird, UT
a high-level overview and analysis of this year’s research results, Matt Peterson, Vice President Brand & Marketing, Boreal
RRC’s Dave Belin will provide guidance and recommendations for Mountain Resort | Woodward Tahoe | Soda Springs, California
how you can put this valuable data to use at your area. Highlights From large areas to small, marketers have to find ways to get the
from the preliminary Kottke End of Season Study, the Beginner message across. Regardless of the resources you put toward your
Conversion Study, and the National Demographic Study will all area’s various marketing initiatives, you still need them to be as effec-
be covered in this session. tive as possible. Whether you have unlimited resources or a budget
in the three-digit realm, there are still creative ways to be successful
1:15 p.m. – 2:30 p.m. and be able to quantify results. That said, unlimited resources may
Supply Chain Greening: Extend Your Sustainability not ensure success. Join our roundtable of marketing executives as
Impacts by Looking Upstream they explore the challenges they face every day, the issues keeping
Dawn Boulware, Chief Administrative Officer, them up at night, and their solutions for a good night’s sleep.
Taos Ski Valley, NM
Nikki Hodgson, Corporate Responsibility Manager, Outside the Norm: Unique Legal Issues
Outdoor Industry America Sponsored by XInsurance
Joel Sutherland, Managing Director, Supply Chain Moderated by Dave Byrd, Director of Risk
Management Institute, University of San Diego & Regulatory Affairs, NSAA

C18 | NSAA JOURNAL | CONVENTION 2019