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Environmental

Our Winters (POW), a nonprofit dedicated to engaging the Valley and Alpine Meadows. This initiative involved installing
outdoor sports community in the fight against climate change. more than 20 water refill stations, offering guests a new, reus-
able BPA-free water bottle with beautiful mountain imagery on
This season, all 3,600 new Aspen/Snowmass uniforms it sold at the same price point as bottled water ($3), and remov-
featured the POW logo on the sleeve to spark conversation ing bottled water from Squaw|Alpine Meadows owned dining
among guests and employees about climate change and how and retail outlets.
they can act in meaningful ways to solve the problem. Aspen
trained every employee in climate science, communication, The initiative inspires guests to rethink their daily habits
and the mission of POW prior to the season, and included by choosing reusable products over single-use items, while
effective collateral materials in support of the initiative simultaneously reducing the total amount of plastic waste
on chairlifts and in hotels (watch video at https://vimeo. generated by the resort each year. From the last two season
com/139166012). averages of bottled water sold, Squaw|Alpine Meadows
will remove 28,000 single-use plastic bottles from its waste
Aspen’s partnership with POW has resulted in great stream annually. In 10 years, this will add up to more than
success, including influencing governors in ski states to support 300,000 single-use plastic bottles and more than 8 metric
the President’s Clean Power Plan, bringing EPA Administrator tons of CO2 emissions saved from the production of 300K
Gina McCarthy to the X Games to elevate awareness of plastic bottles.
EPA’s role in climate among youth, and helping unite the
snowsports industry on advocacy on climate solutions. For In addition to this program, Lingenfelter was instrumen-
more information on the Aspen/POW partnership, visit www. tal in strengthening the resort’s partnership with POW and
protectourwinters.org and www.aspensnowmass.com. raising awareness on the effects of climate change by develop-
ing the POW Climate Cabin and POW Special Feature Wall
KRISTYN LINGENFELTER is a Hero of Sustainability for her at the Patagonia store in the resort’s Village. For more infor-
efforts in implementing Squaw Valley’s Drink Mountain Tap mation on Squaw|Alpine Meadows’ sustainability initiatives,
program, a resort-wide ban of bottled water sales at Squaw visit www.squawalpine.com and www.protectourwinters.org.

EDGEKeeping your
in Ski Area and Resort Management

Having the vision and talent to tackle • Competitive pricing
a challenging slope is essential for
a flawless run down the mountain. • National partnerships with
The same holds true for having a leading manufacturers
procurement partner who provides a
portfolio of purchasing solutions to • Quality brands
ensure your resort’s overall success.

Learn more by visiting www.entegraPS.com

58 | NSAA JOURNAL | SUMMER 2016