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H: (Back row, l to r) Ryan Patrick of Wells Fargo Safehold Special Risk, sponsor of the NSAA Safety Awards, with this year’s winners: Clifford Mann, VP mountain operations,
Mammoth, CA; Mark Brownlie, COO, Mammoth Mountain, CA; Erik Forsell, CMO, Mammoth; David Perry, VP/COO, Aspen Skiing Co., CO; Mike Russo, risk and safety man-
ager, Copper Mountain, CO; Amy Ohran, president/GM, Boreal Mountain Resort, CA; Gary Rodgers, president/GM Copper; (front row) Tony Parkhill, services manager/snow-
sports business development, Sun Valley, ID; Ron Cohen, CMO/general counsel, Mammoth; and Matt Peterson, VP marketing/brand management, Boreal.
I: When in Nashville… Jack Turner (in cowboy finery) dresses the part to emcee the Marketing Awards reception, with assistance from Halley O’Brien. Picking up awards on
behalf of the areas are (standing, l to r): Parker Riehle for Peek ‘n Peak Resort, NY (Best Social Media Campaign); Gordon Briner and Dawn Boulware (4th from left) for Taos Ski
Valley, NM (Best Overall Marketing Campaign); Beth LaPointe of Skytrac for Cannon Mountain, NH (Best Use of Mobile Technology); Chris Kastner for Mount Hood Meadows,
OR (Burton Chill Award); an unidentified rep from a whiskey distributor in Nashville; Justin Rowland for Ski Apache Resort, NM (Best Family Campaign); Kris Blomback for Pats
Peak, NH (Best Use of Video Marketing); and Tory Hawks for Sunlight Mountain, CO (Best “Bring a Friend” Campaign. Not pictured: Stowe Mountain Resort, VT (Best Direct
Marketing Program). J: The crowded tradeshow floor is always a great vantage point for what’s new and noteworthy in the ski industry each year. K: John Schimansky (left)
and John Springer-Miller talk shop with a visitor at the KneeBinding booth. L: Ryan Estis elicits a big response from the audience during his keynote presentation, “Next Level
Leadership.” M: Mark Meadows (left) and Dan Duncan chat with a visitor at the Torrent Engineering and Equipment booth.
SUMMER 2016 | NSAA JOURNAL | 61

