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NSAA OFFICERS
CHAIR
Liftopia, GetSkiTickets, skis.com/snowboards.com provided $250 gift vouchers Tim Silva, Sun Valley Resort, ID
(208) 622-2042
for the #firstdayfaces social media campaign. Two new companies, Snowboard
VICE CHAIR
Rug and Ski Ring, also provided prizes. Canaan Valley (WVA) attracted more Win Smith, Sugarbush Resort, VT
(802) 583-6832
entries in the Bring a Friend Challenge than any other resort in the country. All
TREASURER
winners are posted at www.facebook.com/learntoskiandsnowboard. Alan Henceroth, Arapahoe Basin, CO
(970) 513-5722
There were some obvious trends SECRETARY
on how resorts promoted their Ken Hess, Massanutten Ski Resort, VA
(540) 289-4094
programs with a shift away from GET MOBILE! PAST CHAIR
the traditional press release to more Blaise Carrig, Vail Resorts Inc., CO
(303) 404-1800
reliance on social media. Websites If you are attending the
REGIONAL BOARD MEMBERS
again ranked as the number one NSAA Convention and CENTRAL ROCKIES
communications tool with Facebook Tradeshow May 5–8 in Pat Campbell, Vail Resorts, CO
(303) 404-1809
a close second. Twitter, Instagram, Gary DeFrange, Winter Park Resort, CO
Scottsdale, Ariz., be sure to (303) 316-1510
and Snapchat are gaining in popular- Alan Henceroth, Arapahoe Basin, CO
check out the event mobile
ity, and newsletter use is still strong. (970) 513-5722
site found at the top of the Rob Perlman, Steamboat Resort, CO
“Most resorts said they offer just (970) 871-5400
NSAA homepage at www. David Perry, Aspen Skiing Company, CO
one lesson as their LSSM package,” (970) 300-7007
nsaa.org the day before the MID ATLANTIC
said LSSM Director Mary Jo Tarallo. Arthur Berry, Camelback, PA
Convention kicks off. The
“Providing beginners with incen- (570) 629-1661 x1135
Dave Riley, HoliMont, NY
tives to return is an area that could be icon will link to a schedule, (518) 734-4300
improved upon. Only 58 percent of event highlights, and more at Chip Seamans, Windham, NY
(518) 734-4300
survey respondents said they offer one.” the touch of a button! MIDWEST
Stephen Kircher, Boyne Resorts, MI
Tarallo also noted that few take (231) 549-6000
advantage of “partnerships” although Chris MacInnes, Crystal Mountain, MI
(231) 378-2000
partnerships with Charles Skinner, Granite Peak, WI |
Lutsen Mountains, MN
retailers are on (218) 663-7281
the rise. NEW ENGLAND
Chris Ellms, Bretton Woods, NH
Learn to Ski (603) 278-3301
Tyler Fairbank, The Fairbank Group, MA
and Snowboard (413) 738-5500
Month/Bring Al Fletcher, Nashoba Valley Ski Area, MA
(978) 692-3033
a Friend is sup- Heated Ski Lockers Kelly Pawlak, Mount Snow, VT
(802) 464-4119
ported by Win Smith, Sugarbush Resort, VT
(802) 583-6832
NSAA, PSIA-
NORTHERN ROCKIES
AASI, NSP, SIA, Tom Chasse, Schweitzer Mountain, ID
(208) 255-3032
state and regional • Lock-in your customers Kim Mayhew, Solitude, UT
(801) 534-1400
resort associations, Bill Rock, Park City Mountain Resort, UT
rep associations, (435) 649-8111
Tim Silva, Sun Valley Resort, ID
retailer organiza- • Payback in one season (208) 622-2042
tions, individual PACIFIC NORTHWEST
Jeff Kohnstamm, Timberline, OR
product sup- (503) 272-3175
Kevin McCarthy, White Pass Ski Area, WA
pliers and • Differentiate your resort (509) 672-3101
industry media. SIERRA
Tim Cohee, China Peak Mountain Resort, CA
For (559) 233-2500
Greg Dallas, Sugar Bowl Resort, CA
information, • Worldwide market leader (530) 426-9000
contact at 202- Andy Wirth, Squaw Valley|Alpine Meadows, CA
(530) 584-6210
431-6950 or SOUTHEAST
Ken Hess, Massanutten Ski Resort, VA
mjt@
• ,QFUHDVH UHVRUW SURÀWDELOLW\ (540) 289-4094
learntoskiand SUPPLIER MEMBERS
Mark Bee, Doppelmayr USA Inc, UT
snowboard.org. (801) 973-7977
John Jacobs, Reliable Racing Supply, NY
(518) 793-5677 x226
SPECIAL COUNSEL
Tom Aicher, Cleary Shahi & Aicher, VT
(802) 775-8800