Page 3 - Summer 2014

CONTENT SUMMER 2014 30 FEATURES 30 Summer Operations: What’s the Return? 40 Health Care Reform Update: A Cleaner ‘Bill’ of Health is On the Horizon by Dave Belin Many resorts have the ingredients to generate revenue in the by Dave Byrd warm-weather months, but which activities are the best bets for a The ski industry receives more good news about the employer positive return on investment? Results from three national surveys mandate portion of the Affordable Care Act. With the require- identify some of the ups and downs of ski area summer business. ment to offer full-time employees health insurance just around the corner, recent developments continue to benefit seasonal employers like ski areas. 38 USFS Completes Policy on Public Land Summer Activities 48 How and Why to Create and Publicize by Geraldine Link a Learn to Ski and Snowboard Month Lodging The U.S. Forest Service has adopted a final summer policy that incorporates important ski industry proposals—and everyone Package seems happy with the result. Here’s a look at the parameters the by John Brice agency will use to determine whether to allow or prohibit certain Learning and lodging packages are on the rise, a trend supported facilities on public lands. by Kottke data that indicates a strong interest in these offers. LSSM packages are getting lots of shine in mainstream media channels. Is your resort ready to pitch its program for 2014-15 right now? SUMMER 2014 | NSAA Journal | 1 w w w.nsaa. org NSAA Summer 2014 prepressed v6a.indd 1 7/3/14 4:18 PM