Page 6 - Summer 2014

DRIFTS NSAA Members Can Protect 10 NSAA .SKI Domain Names DATE KEEPER SAA ski area members now have an exclusive opportunity to protect a AUG 3 – 6: NSAA Fall Education Seminar, web domain extension for up to 10 names per resort through a dedicated, Boyne Mountain, Michigan (with the MSAA Nsecure process. The .SKI domain name extension program, which launches Summer Meeting & Tradeshow) in September, will give resorts first dibs to protect their individual domain names SEPT 16 – 18: NSAA Fall Education Seminar, Attitash, New Hampshire (with before the extension is offered to the general public. the New England Summit Tradeshow & NSAA member resorts may protect their domains free of charge for 10 years, Educational Conference) said Rob Rozicki, senior vice president and co-founder of Dot-Ski, the company SEPT 19: NSAA Fall Education Seminar, that developed the program and worked with NSAA to make the offer available to Bryce Resort, Virginia (with the Southeast Ski Areas Association Meeting) resort members. Protected names are blocked from registration by anyone other SEPT 22 – 24: NSAA Fall Education than the ski area members. Resorts that want to use their protected names must Seminar, Hunter Mountain, New York (with register them for a nominal fee. the ISKiNY/PSAA EXPO) OCT 7: NSAA Fall Education Seminar, The .SKI domain names provide an excellent opportunity for resorts to own Vail, Colorado short, targeted internet addresses that complement their marketing strategies and OCT 9: NSAA Fall Education Seminar, help attract new visitors by increasing online visibility, Rozicki said. Ski Santa Fe, New Mexico Rozicki announced the program April 30 at the Innovation Showcase dur- OCT 16: NSAA Fall Education Seminar, ing NSAA’s National Convention and Tradeshow (see p. 56). Dot-Ski developed the Solitude, Utah domain in partnership with the International Ski Federation, and is also partnering OCT 21: NSAA Fall Education Seminar, with FIA NET, the European ski resort association, to provide the same offer to ski Hood River, Oregon OCT 23: NSAA Fall Education Seminar, areas in Europe. Squaw Valley, California For more information or to register a domain name, visit dot-ski.com/nsaa-pro- tection-program, or contact .SKI co-founder Rob Rozicki at rob@dot-ski.com. g 4 | NSAA Journal | SUMMER 2014 w w w. n s a a . o rg NSAA Summer 2014 prepressed v6a.indd 4 7/3/14 4:18 PM