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Growing the Sport
within a lesson,” that is, a staged, filmed 30-minute them ensure they are meeting the guidelines. An extensive array
introductory lesson for the purposes of the world record, of graphics and promotional materials, created by Denver-based
incorporated into a standard longer format lesson. Cultivator Advertising and Design, is available for all ski/snow-
board areas hosting a WLL event. All LSS(M)/BAF partners in
A ski area can merely set up a GoPro or video cam- the US may host an event free and utilize any and all materials
era on a tripod to capture the entire learning area. Each provided. (Consumer fees are left to the discretion of each host
area’s video date stamp will need to indicate that the les- resort.) All promotional materials, guidelines and requirements
son started and ended at the same time as all the other for US host sites are posted in the partner toolkit.
areas’ lessons (9 to 9:30 a.m. in Alaska, for example).
All event host sites will be posted on the www.learn-
Also, the 30-minute lesson needs to have a definite toskiandsnowboard.org website. For information about
beginning and ending, that is, some sort of introduc- Canada, visit www.skicanada.org.
tion and conclusion. Working with PSIA-AASI, organiz-
ers have developed a suggested generic template for this “Last winter challenging weather and logistics kept us
lesson within a lesson. Beyond that, areas may structure from reaching our goals, but despite not setting a new [formal]
the lesson however they see fit. record, we felt the event was a tremendous success,” said Hugh
Reynolds, vice president of marketing for SNOW Operating
4. PARTICIPANT VERIFICATION: Guinness requires documen- and event co-founder. “We introduced a ton of new peo-
tation of each and every participant, and organizers are ple to our sports, and generated nearly 1.5 million free media
in the process of developing recommendations for easy impressions all talking about the benefits of learning how to
ways to accomplish that. We will provide suggestions ski or snowboard. This year, with the help of the Canadian ski
for how host areas can meet this requirement once we’ve industry, we’re taking the event international and we hope to
had a chance to fully investigate different options. exceed our participation numbers over last year.”
Supporting Materials This is clearly a worthwhile endeavor with a remark-
able pay-off. Start planning now for how your resort and its
We will provide as much support to areas as possible to help guests can participate in this historical event.
16 | NSAA JOURNAL | FALL 2016
