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reporting ski area in 2015-16, up from 141 inches last season,       declined in the three eastern regions and expanded in the
an increase of 21 percent (figure 3).                                three western regions.

    Snowfall decreased substantially in two of the six               Lessons
regions: the Northeast (73 inches, down 55 percent from
164 inches) and Southeast (49 inches, down 27 percent from           Tracking the number of lessons as an indicator of current
66 inches). Ski areas in these two regions described pro-            and future interest in snowsports is an important function of
longed periods of warm weather and little snowfall in their          the Kottke survey. The NSAA Conversion Cup competition
comments about the season.                                           highlights successful and innovative learn-to programs, and
                                                                     Learn to Ski and Snowboard Month (LSSM) has been gain-
    Average snowfall per reporting ski area was down                 ing traction with more and more ski areas participating.
slightly in the Midwest region, down 4 percent to 75 inches
in 2015-16 (from 78 inches in 2014-15). The other three                  Aggregate lessons given nationally declined by 1 percent
regions exhibited increases in natural snowfall from the sea-        overall this season, while the number of visits at those same
son prior, with very strong increases seen in the Pacific            135 ski areas rose by 1.8 percent. Thus, the share of visits
Southwest (up 265 percent to 336 inches from only 92                 that included a lesson (i.e., lesson participation rate) dipped
inches) and the Pacific Northwest (up 173 percent to 398             to 7.4 percent this season from 7.5 percent in 2014-15.
inches from 146 inches in 2014-15). As well, natural snowfall
rose in the Rocky Mountains (up 31 percent to 260 inches                 Lesson volumes were variable by geographic region,
from 198 inches).                                                    with absolute lesson volumes down in the eastern half of the
                                                                     nation but up in the western half. The greatest decreases
    The snowfall patterns, among other factors, impacted             were seen in the Southeast (-34 percent), Northeast (-22.6
the number of days of operation per ski area. On an overall          percent), and Midwest (-16.2 percent), while strong gains
national basis, US ski areas were open an average of 114 days        were recorded in the Pacific Northwest (+115.4 percent),
this season, down from 119 days in 2014-15, a drop of 4 per-         Pacific Southwest (+43.3 percent), and Rocky Mountains
cent (figure 4). The length of the operating winter season           (+7.8 percent). It is noteworthy that the percent change in

Figure 3: Average Annual Snowfall by Region, 2012/13 to 2015/16; 25-season average

     OVERALL                   NORTHEAST                SOUTHEAST  MIDWEST                                        ROCKY                      PACIFIC                 PACIFIC
                                                                                                                MOUNTAIN                   SOUTHWEST              NORTHWEST

500  SNOWFALL INCHES
                                                                                                                                                                                       336
400                                                                                                                                                                                             333

                                                                                                                                                                                                      421
                                                                                                                                                                                                           357

                                                                                                                                                                                                                      398

300                                                                                                             268                        277
                                                                                                                          263                   235
                                                                                                                                      260

200  180                                                                                                        205
          169                                                                                                             198

               184             133                                                                                                                   169
                          171       155
                                         152
     141                                       164                                                                                                                146

100                                                     64                                                                                                92
                                                             66
                                                    73
                                                                  83
                                                                        66
                                                                              49

                                                                                      75
                                                                                           90
                                                                                                 124

                                                                                                      78
                                                                                                            75

0

              25-Season Average (91/92 - 15/16)         2012 | 2013  2013 | 2014                                2014 | 2015                          2015 | 2016

20  |  NSAA JOURNAL  |  FALL 2016
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