Page 20 - BSA_Something's Brewing_MARAPR 2026 (2)

Something's Brewing Partner BSA Member

These tools support a range of flavour
experiences, from rich and smooth to
bright and aromatic, giving drinkers
choice and variety at home just as they
would see in a café.

Why Now is the Time to Act

Cold brew’s growth isn’t just a summer

story — it’s part of a broader
transformation in how people think The Timemore Icicle
about coffee:

The UK market is embracing cold
coffee formats at scale, with cold
beverages now accounting for a
significant share of overall coffee
consumption.
Market forecasts point to strong
longterm expansion, with the cold
brew sector expanding rapidly in the Why Now is the Time to Act
next decade.
Consumer behaviour, shifts toward The brand-new Toddy Cold Brew
premium, refreshing and convenient Competition at the 2026 London Coffee
beverages are opening new Festival (Stand M16) is a high-stakes, live
occasions for cold brew event celebrating innovative cold brew

consumption. coffee. It challenges participants on
technique, creativity, and sensory skills,
featuring a signature non-alcoholic
For cafés and coffee retailers, this means
a clear opportunity to innovate and designer drink round. The winner receives
capture new demand this spring and £1850 along with prizes and equipment.
summer — whether that’s through fast
commercial systems like Marco ColdBru, Key Competition Details:
low-cost alternatives like Toddy, or Format: A head-to-head battle focusing
curated home-style brews that let on technical, sensory, and customer-
consumers enjoy cold coffee in their own service skills.
kitchens. Requirements: Competitors must
create drinks using the Toddy Cold
Brew System.
Segments: Includes a live sensory

presentation and a final round
focused on nonalcoholic "designer"
cold brew creations.
Page 20

MAR/APR. 2026 | ISSUE 47