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Upselling in hospitality

Upselling

Giving your guests a wow moment when their

drink or food arrives because of the presentation ....sell as
in the cup or on the plate is part of the joy of higher quality,
providing hospitality. It can also encourage others
to order the same when they see it. We call these locally and
items the 'neck-snappingly Instagramable' items,
and when they are delivered to another guest, ethically
everyone in the place turns their heads and grabs sourced...
their phones!

Another overlooked passive method of upselling Using digital displays is a
is using the right words in the menu description.

A 'Freshly baked, chocolate fondant gateau' powerful way of getting your
guests' attention and
sounds more appealing, tastier, and more
expensive than a 'choc cake' even though they highlighting impulse lines and
higher-priced items. They can
are the same. Sadly, few operators take the time
to craft their product descriptions because they be perfect for meal deals or
multibuys.
are not making the most of what they sell.
Meal deals, from Tesco, are

When you talk to independent coffee shops or so ubiquitous that guests
cafe owners, they will speak to you about what look for them. They are a JULY/AUGUST. 2024 | ISSUE 37
they sell as higher quality, locally and ethically fantastic way of increasing
sourced, but don't take the time to add these your average spending per
important things into their product descriptions. customer and, if done
Look out for this, and you will see it everywhere. correctly, your bottom line.

www.beveragestandardsassociation.co.uk