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Upselling in hospitality

Upselling

Upselling with iced drinks is
worth that little extra effort Photo courtesy of Beyond the Bean

The Pumpkin Spiced Latte is relaunched every in your area is difficult, then
year because limited editions and seasonal you have a solution at hand.
specials boost the average spending and make
people feel good at the same time. One to watch out for is to be
careful to upsell products
We all know that social media can play an that are complementary, not

enormous role in driving sales. The sweet spot is cannibalistic. For example,
when the online promotion of a product don't sell a bottle smoothie
combines with in-site marketing; people arrive at at a 30% margin if you
your door excited to try a new or different prepare your own and
product they have seen in their social feeds. generate a 70% margin and
charge a higher price.
Retail opportunities
There are some obvious things you can sell that A well-executed strategy of a
you use in your place's day-to-day life: coffee combination of passive and
beans, reusable cups, Tea, and syrups. If you use active upselling will bring in
a local baker for your bread, why not also sell extra revenue for next to no
some of their products? If buying an artisan loaf cost.

Coffee shop and Cafe Coaches and authors of JULY/AUGUST. 2024 | ISSUE 37
the best-selling book ’The Daily Grind - how to open
and run a coffee shop that makes money’.

andrew@cafesuccesshub.com

www.beveragestandardsassociation.co.uk