Page 50 - APPD_Something's_Brewing_July_Aug'24

IWCA update
participated in a

collaborative cupping session
organized with IWCA
Colombia, led by Lina
Granados, introducing
Colombia’s women-produced
coffees to the Greek market.
This event showcased the
potential for international
cooperation and market
expansion.

The Greece Chapter's
participation in these events
exemplifies the spirit of
collaboration and
empowerment that defines

IWCA. By joining forces, we
can create more
opportunities for women in
coffee, foster community
development, and promote
Blanca Castro, Executive Director high-quality coffee on a
of IWCA & Marilena Kouidou, global scale.
Greece Chapter President

Marilena Kouidou expressed her enthusiasm,
stating, “Our ultimate goal is to see more
women join and succeed in the industry. We
believe the time has come for such an initiative
in our country, as society increasingly

recognizes the importance of integration in all
areas. We aim to involve more women
throughout the coffee value chain. Despite
Greece being a small country, it boasts a
significant coffee culture. As part of IWCA, we
are committed to driving this change and
making a meaningful impact.”

Earlier this year, IWCA Greece made a
significant impact by presenting at HORECA
Athens in February 2024, a key business JULY/AUGUST. 2024 | ISSUE 37
meeting place for thousands of hospitality
professionals. The event attracted a lot of
interest from people eager to learn about the
POWER TO WOMEN COFFEE PRODUCERS
IWCA organization. In addition, the Greece Greece joins the IWCA

www.beveragestandardsassociation.co.uk