Page 53 - APPD_Something's_Brewing_July_Aug'24

Following the success of last year’s Ground play a huge role in our
for Innovation Awards, BRITA is running the business as we look to
event again in 2024. expand.”

Unfortunately, entries for 2024 have now The judges will be judging all
closed The winners will be announced later this of the coffee shops that have
year. entered the competition, with
the top ranked winner
A recent survey commissioned by BRITA receiving:
Professional has revealed the crucial role of
coffee shops for the British public, highlighting An engaging latte art class
from award-winning
Coffee shops and cafes are voted as the Barista Benji – a master
places Brits feel the greatest sense of barista who has worked
community on the high street with the likes of Netflix
and Millie Bobby Brown’s
Half of Brits would refuse to go without
coffee from a cafe, just ahead of eating out incredible franchise,
and takeaways Florence by Mills Coffee.
A delicious coffee bundle
Over a quarter of people say they choose
coffee shops that are tailored to their from sustainable coffee
hobbies and lifestyle brand Grind.

A BRITA Glass Jug with a
The research highlights the vital role coffee
shops have in supporting creativity and year’s supply of filters.
innovation and the important role they play in Exclusive coffee-tasting
supporting communities. experience by
Guatemalan roastery,
Rascal Coffee.

The top 3 coffee shops will
also receive:

a free PURITY C iQ,
BRITA’s latest intelligent
filter designed for cafés to
help deliver consistently
great tasting coffee.

Every coffee shop on the top
10 list, will receive:
A Grounds of Innovation
Tom Denning from Skinny Dip, Margate Winner’s Plaque to display
commented on his success from last year, “It in-store. JULY/AUGUST. 2024 | ISSUE 37
just means a lot to all of us to have this industry Guaranteed exposure in
recognition. The creative community in Margate BRITA’s marketing and
inspires us every day and it will continue to play press activity, including

GROUNDS OF INNOVATION
coverage in well-read
coffee magazines.

www.beveragestandardsassociation.co.uk