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This year’s competition will be bigger and Coffee shops have always
better than ever and will be judged by an played a vital role in

esteemed panel of industry experts, including supporting creativity and
the likes of Howey Gill, Head of Coffee at Grind, innovation, but the new
Alex Dalton, Founder of Rascal Coffee, Barista research reveals the
Benji, award-winning barista, and Laura Wogan, important role they also play
Director at Wogan Coffee. in supporting communities.

Cafés were crowned as the
epicentre of community
cohesion, with 38% of
respondents identifying them
as the place where they feel
the strongest sense of
belonging. This surpasses
other contenders such as
pubs (22%) and independent
shops (7%), reaffirming the
pivotal role that coffee shops
play in nurturing social

connections.
BRITA Professional launched
the inaugural Grounds of
Innovation competition in

2023, a tribute to the UK’s
vibrant café culture and the
creativity born out of coffee
shops.

The variety of last year’s
winners were breathtaking,
from a Welsh coffee shop for
petrolheads, to a purpose-
driven café in Margate. You
can see more in the

November/December edition
of Something’s Brewing.
In the face of economic uncertainty, the
research from BRITA Professional has unveiled This magazine will be
a remarkable trend: Brits are steadfast in their announcing the winners later
commitment to coffee culture, with half of the in the year. JULY/AUGUST. 2024 | ISSUE 37
UK public prioritising café-brewed coffee,
closely followed by other nice-to-haves such as
dining out (44%) and takeaways (34%).

GROUNDS OF INNOVATION

www.beveragestandardsassociation.co.uk