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Exhibition Review

Beyond the Bean from the UK

were a prominent exhibitor

The World of Coffee Copenhagen As this was my first World of
2024 was held at the cavernous Bella Coffee I had decided not to
Centre, Copenhagen at the end of get involved with most of the
June. The exhibition was packed with above and concentrate on
innovation, SCA competitions and the exhibitors. Primarily I
events, alongside a wide range of was looking for innovation
exhibitors. and hear the some of the
stories behind these
The Bella Centre is a fantastic venue for
exhibitions and is easily accessible by products.

Metro and road. On arriving you quickly
pass through registration into the first
of the halls. The unique feature that As well, education on
struck me was the wide aisles between products looked to be at the
the exhibitors’ booths. This layout top of the agenda on many
creates an excellent opportunity to stands. A good example of
move around freely and talk with this was the Café de
exhibitors.
Colombia stand. This was
As with many of the SCA exhibitions it demonstrated through their
revolves around the cupping rooms, the map of coffee regions and
lecture series, roasters village, characteristics map. Further
workshops and of course the World to this there was regular
Coffee Championship. All these areas coffee tastings on each day JULY/AUGUST. 2024 | ISSUE 37
attract different people to the exhibition to demonstrate the
and creates a wonderful interaction with differences in the coffee

others. flavours from the regions.
WORLD OF COFFEE COPENHAGEN

www.beveragestandardsassociation.co.uk