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Equipment & beverage Focus






































          Filter coffee reached a low point in the                            From the phoenix that was the
         eighties. Seen as an office commodity, filter                       espresso boom, the spotlight fell
         coffee entered a death spiral where quality                         onto coffee as a quality crop, and
         and quantity of traditional three pint pour                         roasters began to educate the
         over sachets reached an all times low.                              markets who in turn were happy
                                                                             to pay a little more money for
          Previous eighty-gram sachets had been ever                         anything approaching a decent
         reduced to sometimes as low as forty-five grams                     cup of coffee. This was the start
         and the resulting weak watery brew was famously                     of the important second wave of
         hailed ‘sock juice’ by the late David Williamson of                 coffee. Craft replaced
         Matthew Algie.
                                                                             ‘commodity’. For the first time,

          In fairness to history, the term dates back further                roasters could invest in better
         to the Franco-Prussian War of 1870 when ‘jus de                     green coffees, roast them with
         chaussette’ literally ‘juice of the sock’ was a term                care and expect to turn a profit.
         soldiers used to describe trench coffee with beans
         crushed from a rifle butt and brewed through a
         real sock serving as a filter.
                                                                        For the first time,
          With fed-up drinkers feeling short-changed,                   roasters could invest in
         starting as a movement on the West coast of
         America, namely Seattle, people decided to move                better green coffees,                       SEPTEMBER/OCTOBER. 2024 | ISSUE 38
         on to a better coffee world and the speciality                 roast them with care and
         coffee sector began. Out was cheap inferior sock
         juice, in came the start of modern coffee culture,             expect to turn a profit

         higher prices, espresso-based coffee menus, and
         true coffee quality.






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