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Equipment & beverage Focus
Something’s Brewing spoke to Rupert Cox
of AA First. He reflected on filter coffee
equipment sales, “Although we’ve seen
some decline in this sector, it’s still strong
in certain sectors, for example, golf clubs
who need quality coffee but can’t always
predict when and how many cups they
might need. He continued, “Consistency is
key and with fixed costs and zero waste,
it’s a strong business proposition for
clients with a tight reign on their P&L. We
can see the current talk of coffee
concentrates and cold brew - with these

modern variants simply tweaking the
clever science that created liquid coffee
concentrate all these years ago. Fetco Brewers offers operators flexibility in
Nowadays liquid roast as it is currently brewing filter coffee
branded, deserves more credit than it gets Also, the BREW-IT Group supports the
as a clever cost-effective coffee dispense
system.” artisan coffee bar sector with its range of
Pour Steady automated brew stations.
So, what do the equipment specialists These clever machines deliver very visual
think about filter coffee – how can a café theatre, recreating the same brewing
excel at serving true filter and does it still science as traditional hand pours and
matter? We asked Marc Loveridge, MD at V60’s but in an automated smart way and
The BREW-IT Group whose expertise allow three and five-pour versions to brew
covers every part of coffee's journey from all at once for serious cafes.
roasting, grinding, and brewing.
Although more niche, it’s a great example
Marc’s view is, “‘We’ve always done well of investing once in clever smart tech
with filter equipment. Typically, American rather than paying for more baristas than

brands have nailed this sector. Our Fetco you might need and having slow service
range of brewers offers operators the and long queues.
ultimate flexibility, fast-quality brewing,
touchscreen control, customisable brew
recipes, and excellent thermal holding
quality.”

He continued “We know that customers
like Black Sheep coffee, can use filter to
bust a queue by pouring on tap filter,
when a customer perhaps asks for an SEPTEMBER/OCTOBER. 2024 | ISSUE 38 SEPTEMBER/OCTOBER. 2024 | ISSUE 38
Americano. They get a better quality in the
cup and the operator gets a super-fast
serve and works through the queue.
Espresso machines alone can’t deliver A Pour Steady brewer in operation
this.”

www.beveragestandardsassociation.co.uk
www.beveragestandardsassociation.co.uk