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Professional Spotlight
shop over other

discretionary spending like
takeaways and eating out.

As a tentpole moment in
everyday life, the coffee
industry is an exciting,
creative field to work in, but

this also means that
becoming stagnant is not an
option. Inspiration must be
embraced from all sources,

which includes our staff,
coffee trade shows and
online platforms.

Plugging time-

consuming gaps

in the coffee industry
At Wogan Coffee, our daily
Laura Wogan, Director at Wogan Coffee, cupping sessions help to
shares her insights on balancing creativity decide the roster and

with the demands of a busy industry as she monthly specials. Cupping
joins BRITA Professional’s Grounds of sessions gather as many
Innovation judging panel, an annual award people as possible to sniff
that celebrates coffee shops as creative and slurp the different
hubs within their communities. flavours to ensure that
In the dynamic world of hospitality, finding customers have the
time to be creative can be challenging, yet for opportunity to taste the

those who can carve out the opportunity, there best coffee possible. This
are numerous benefits, and it is hugely consists of around 20-30
rewarding for both staff and customers.
coffees per week, which
As a third-generation company, at Wogan involves roasting green
Coffee, we deeply value team creativity, bean samples to their best
constant innovation, and malleability.
Navigating evolving trends and customer potential.
tastes, fluctuating coffee prices, and new Our daily cupping sessions SEPTEMBER/OCTOBER. 2024 | ISSUE 38
machinery to enhance the customer also foster creativity and
experience requires a flexible and inventive collaboration, providing
approach. valuable insights as

BRITA’s recent research reveals the integral different team members
role that coffee plays in our daily lives, with identify unique flavour
half of Brits opting to buy coffee from a coffee notes in the same coffee.
Why finding time for creativity is a non-negotiable

www.beveragestandardsassociation.co.uk