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Operational Focus

After your session, by the
digitalization in foodservice
next day you are sent a
digital story from which you
can download and share all
the wonderful memories of
your night out. It’s a huge
win-win building lasting
memories and getting
customers to spread the
word. You might be surprised
also to see just how many
ladies comprise the
customers in flight club.

Digitization
transforms

how we order

The choices we have are
huge now. We can pre-order
and fix a time for click and
collect, we can get pre order
food delivered by multiple
channels, we can turn up and
take away or turn up and sit
in. Most of this we can do
without speaking to a human
saving time and money. Image courtesy of Flight Club
automate much of your administration? Can you
With AI getting smarter now,
deepening insight and eradicate banking and cashing up by migrating to
offering endless a cashless business?
personalisation for customer We should underpin all this discussion with a
based on data driven recognition that what makes hospitality special is
learning, as an operator you the people. We might have robots bringing food
can’t really fail to recognise to our tables in the next few years, but the
the need to do a digital audit warmth, humour, and professionalism of trained
in your business. staff will take some beating.

Could you be working The balance of technology and people skills in SEPTEMBER/OCTOBER. 2024 | ISSUE 38
smarter? Can you save time hospitality is not easy to find but, some operators
from manual tasks to committed to finding this harmony, delivering,
repurpose staff time to measuring, and rewarding consumer experiences
meaningful customer -both with the consumer and the servers, are
engagement? Can you moving towards a sustainable model for growth
through satisfaction. If the value is felt, repeat
business follows.

www.beveragestandardsassociation.co.uk