Page 52 - APPD_Something's_Brewing_Sept_Oct'24(18Sept24)
P. 52
Operational Focus
Customer feedback is imperative
digitalization in foodservice
In Angus McKenzie’s second part heights by certain operators
of foodservice digitalization we enjoying spectacular success. Flight
look at how you can measure Club is a modern pub-based darts-
customer feedback. themed operator that is expanding
By capturing customer feedback rapidly and smashing its sales
through digital forms, businesses can targets. Customers book an ‘Oche’
build a specific picture of their online-in essence a private darts
consumer habits. If they want to lane and booth, where drinks arrive
gauge the potential interest in a new via table service or preordering.
gluten free pizza, they can directly
ask their customers, perhaps even A huge variety of digital games are
specifically targeting their customers open to them all around the
that they know are Coeliac. dartboard theme. Cameras in the
board capture winning throws,
Building the consumer experience endless team selfies and video
digitally has been taken to new loops.
Image courtesy of Flight Club SEPTEMBER/OCTOBER. 2024 | ISSUE 38
www.beveragestandardsassociation.co.uk
