Page 25 - Next Generation 2015 - Digtial Issue

Next Generation Europe

The 30-something duo who founded bulk carrier specialist Auerbach
Schifffahrt in 2010 have a degree of social media savviness

Germany
Alexander Tebbe and Lucius Bunk

THE YouTube footage tells you quite probably best translates as ‘daredevils’, “But they are more than string
a lot of what you need to know about and she appears to be on to something. puppets, and they are very smart.”
Alexander Tebbe and Lucius Bunk.
The 30-something duo founded Mr Bunk, in particular, is said to
For a start, the fact it is there at smaller bulk carrier specialist speak fluent Chinese, having worked
all indicates a degree of social media Auerbach Schifffahrt in 2010, at the in China for a spell as head of Far
savviness still somewhat rare among height of the downturn. East operations for tramp owner Ernst
Hamburg shipping types. Russ.
But while Mr Bunk has memorably
And the fact it is taken from a described their endeavour as “just In addition, both Mr Bunk and
regional television talk show, in which two young fellows trying their luck, Mr Tebbe are skilled in the art of
the two young men appear in casual against all odds”, they are not persuasion and know how to convince
clothes, happily talking capesize quite doing it all on their own and people, with marketing and public
freight rates with celebrity guests, obviously benefit from outside equity relations among their strong suits.
immediately marks them out as a investment.
world away from the publicity-shy Auerbach has already purchased
patriarchs that still dominate many “Many in Hamburg say they could three secondhand vessels and has
German family shipping concerns. only build up a shipping company that financed two newbuildings, according
quickly with the backing of traditional to its website. They are still small yet,
The hostess even bills them as and rich Hamburg shipping families,” but look to have the potential to go
‘Teufelskerle’, a colloquialism that commented one local insider. places.

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