Page 45 - Green Builder March-April 2021 Issue

FOLLOW THE LIGHT. LIGHTING

Philips and GE continued their
pacesetting ways. Philips finishes first RANK COMPANY INDEX AVG SURVEY DATA SENTIMENT MENTIONS
for a fifth consecutive year, while GE ★ Philips 1.6 1 7 1
ends in the top five for a seventh time.
But although the former improved 2 GE Lighting 3.9 2 9 6
slightly from 2020 with better word
of mouth, the latter lost public
favor, dropping from No. 1 to No. 9 in 3 Sylvania 4.2 4 12 2
sentiment.
4 Hubbell (Progress Lighting) 4.7 5 5 4

5 Eaton (formerly Cooper Lighting, HALO) 5.2 3 7 9
CLASH OF 6 Thomas 5.5 6 10 3

THE TITANS. 7 Acuity (Juno) 7.5 8 6 7

After three years, Trane was
dethroned by two-time runner up 8 Cree 8.3 6 11 12
Carrier. It’s a weird category: Most
of the top five carry the most 9 Savoy House 8.5 9 1 10
respect among builders, but carry
less brand clout with the public, in Philips 10 Generation Lighting 8.6 10 2 8
terms of general “sentiment.” Trane
is a notable exception.

PAINT AND COATING

Owens Corning 2.6 2 8 2 RANK COMPANY INDEX AVG SURVEY DATA SENTIMENT MENTIONS
★ Benjamin Moore 2.2 2 4 2
2 BASF 3.7 3 4 5

2 Sherwin Williams 2.3 1 8 3
3 Dow 5.3 4 5 8
3 PPG (Olympic) 2.3 3 2 1
4 Knauf 5.5 6 10 3 Bejamin Moore
4 Valspar 4.5 4 6 5
5 CertainTeed 5.7 4 12 7
5 Behr 5.1 6 3 4 JUST THE RIGHT MIX.
6 Greenfiber 5.9 1 14 13
6 ECOS 6.7 5 10 9
After four straight years as runner up—
7 Insulfoam 7.5 7 3 10 and fifth since 2015—Benjamin Moore
7 Dunn-Edwards 6.8 7 5 7
managed to boost its already impressive
8 Johns Manville 7.9 9 7 6 popularity just enough to finally knock
8 Glidden 7.2 8 6 6 Sherwin Williams out of the top spot.
9 Huntsman Building Solutions 9.9 11 6 9 Sherwin Williams, which swept this
9 Kelly Moore 7.9 9 1 8 category last year, mysteriously dropped
seven spots among companies the public
10 Kingspan 10.2 14 15 1
10 Romabio 9.8 10 8 10 thinks most highly of.

www.greenbuildermedia.com March/April 2021 GREEN BUILDER 43

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