Page 48 - Green Builder March-April 2021 Issue
P. 48

SMART HOME TECHNOLOGY                                                                      Amazon                                   PIECE OFFERINGS.



                RANK   COMPANY                             INDEX AVG   SURVEY DATA   SENTIMENT   MENTIONS
                                                                                                                                                 The biggest shakeup in 2021’s
                ★    Amazon                                2.1        1         12         1                                                     Brand Index comes with solar
                                                                                                                                                 components. There’s a new leader,
                2    Google                                3.2        2         8          4                                                     Schneider Electric, buoyed by a
                                                                                                                                                 huge improvement in industry
                3    Samsung SmartThings                   3.9        4         6          3                                                     image, and a three-company shift.
                                                                                                                                                 Fronius is in;
                                                                                                                                                 Mercedes-
                4    Apple                                 4.1        3         8          5
                                                                                                                                                 Benz and
                                                                                                                                                 Tabuchi
                5    Control4/SnapAV                       6.1        5         10         7                                                     Electric are
                                                                                                        TECH TIME?                               out. Two-
                6    Brilliant                             7.3        6         1          12                                                    time winner
                                                                                                        Apple and Google finish one-two          SolarEdge and
                7    Savant                                7.5        7         3          10           again for a fifth straight year, as      runner-up Tesla
                                                                                                        smart home tech becomes an               lost ground
                8    Leviton                               7.6        8         4          8            ever-bigger part of our lives. Index     overall, but are
                                                                                                        scores for all five leaders went up      still forces to
                                                                                                        significantly from 2020, possibly        be reckoned
                9    Nortek (ELAN)                         8.5        8         4          11                                                    with.
                                                                                                        because more people utilized smart
                                                                                                        products due to the pandemic.
                10   Belkin                                9.6        12        6          6
                                                                                                        Or, perhaps a population shift to a
                                                                                                        younger demographic was the key.






             SWITCHING ON.



             Except for newcomer                SMART SWITCH
             ConnectSense, all of last year’s
             participants made the list, and       RANK   COMPANY                             INDEX AVG   SURVEY DATA   SENTIMENT   MENTIONS
             scores and positions throughout
             were relatively stable. TP-Link       ★    Samsung                               1.6        1         7          1
             broke up the traditional Samsung-
             Lutron-Leviton top three, and         2    TP-Link                               2.1        2         3          2
             Samsung still has never lost
             this category. Like smart home        3    Leviton                               3.7        3         4          5
             tech, the public embraced
             smart switches as it spent more
             COVID-19 induced time at home.        4    iDevices                              4.7        4         5          6

                                                   5    Brilliant                             5.5        5         1          8

                                                   6    Lutron                                5.6        6         8          4


                                                   7    Wemo                                  6.3        8         6          3

                                                   8    Etekcity                              6.5        7         2          7


                                    Samsung        9    ConnectSense                          9          9         9          9




                   46  GREEN BUILDER March/April 2021                                                     www.greenbuildermedia.com




          37-49 GB 0321 Brand Index.indd   46                                                                                  3/25/21   10:22 AM
          37-49 GB 0321 Brand Index.indd   46
                                                                                                                               3/25/21   10:22 AM
   43   44   45   46   47   48   49   50   51   52   53