Page 47 - Green Builder March-April 2021 Issue

A NEW ELEVATION. ROOFING

Atlas Roofing pulls off a surprise RANK COMPANY INDEX AVG SURVEY DATA SENTIMENT MENTIONS
win. The company, which had never
finished higher than fifth, used ★ Atlas Roofing 2.5 1 7 4
energy efficient designer shingles
and roof ventilation products to 2 Owens Corning 2.6 2 8 2
get the industry’s attention, and
keep the public talking. Defending 3 CertainTeed 4.7 5 8 3
champ Owens Corning can’t feel
too bad: Its scores were almost 4 Boral Roofing 5.2 3 1 11
POWERFUL identical to those for 2020.

SHOWING. Atlas Roofing 5 EcoStar 5.6 4 2 10

6 GAF 5.9 8 8 1
Tesla subsidiary SolarCity and
SunPower continued their slugfest, 7 Custom-Bilt Metals 6.5 6 11 6
swapping the top two spots again
and finishing as Nos. 1 and 2 for the
sixth time since 2015. SolarCity’s 8 Fabral 8.7 7 6 13
strong showing indicates that
the public has moved past Tesla’s 9 EDCO 9.3 9 12 9
controversy-filled 2018 and 2019,
but its low sentiment score reveals 10 TAMKO 9.3 11 12 5
there’s still PR work to do.

SIDING

RANK COMPANY INDEX AVG SURVEY DATA SENTIMENT MENTIONS
RANK COMPANY INDEX AVG SURVEY DATA SENTIMENT MENTIONS
Kohler 1.8 1 6 2
★ BASF 2.1 1 9 2
2 American Standard 2.6 2 5 3
2 LP SmartSide 4.3 2 16 5
3 TOTO 4 3 7 5
3 CertainTeed CedarBoards 4.6 4 19 1
BASF
3 Grohe 4 4 4 4
4 James Hardie 5.5 6 7 4
5 Moen 4.3 5 10 1
5 Ply Gem 5.6 5 5 7 BEST IN SHOW.
6 Delta 6 5 9 7
5 Royal 5.6 3 14 8
BASF again tops our list, remaining
one of the first companies that
7 Hansgrohe 6.2 7 2 6
7 LaHabra 9.4 7 1 17 comes to mind when builders
and consumers think siding. But
8 Gerber 8.4 8 12 8 exteriors in general are not faring
8 Nichiha 10 8 13 13
well with the public, as several
9 Brizo 8.9 8 8 11 of the top 10 rank toward the
9 Eldorado Stone 10.6 12 1 11
bottom of a very crowded field in
10 Geberit 9.7 10 1 12 terms of sentiment and word of
10 Boral 11.2 12 10 10 mouth.

www.greenbuildermedia.com March/April 2021 GREEN BUILDER 45

3/25/21 10:22 AM
37-49 GB 0321 Brand Index.indd 45
37-49 GB 0321 Brand Index.indd 45 3/25/21 10:22 AM