Page 18 - Green Builder Nov-Dec 2021 Issue
P. 18

Supply vs. demand





                       HOME BUYER TRAFFIC                                        HOME SELLER TRAFFIC


























           STABLE                              HIGH                                 SUPER HIGH


             In 2021, most of the nation experienced excessive home buyer traffic. Meanwhile, there were far fewer sellers with product, making it harder for buyers
            to find their dream homes. SOURCE: REALTORS CONFIDENCE INDEX SURVEY, 2021


            cash. That won’t change, according to the Leading Indicator of   much more they are worth. As such, it’s a prime time to sell,
            Remodeling Activity (LIRA) report by Harvard University’s Joint   according to Sherry Chris, president and CEO of Better Homes
            Center for Housing Studies. Annual growth in home renovation   and Gardens Real Estate. She notes that a person who sold a house
            and repair expenditures is expected to climb from 4.7 percent in   in the first quarter of 2021 made an average of $94,500 and had
                                       the first quarter of 2021, to 9.2   an average return of 44.9 percent on the home’s original price.
       “Despite some obvious           percent by year’s end and up   Those numbers won’t be as high in the coming year but they will
                                       to 12.3 percent by fall 2022.   still be a significant jump from two years earlier, experts note.
       headwinds, the housing          If it does, total spending on   Sales volume didn’t change much from 2020 to 2021, largely
       market remains strong.          residential remodeling by   due to limited inventory. COGNITION forecast a 6.9 million unit
                                       then would hit $401 billion, up   total, about the same as government large mortgage handler
       Even as mortgage rates          from $351 billion in mid-2021.  Fannie Mae’s 6.8 million estimate. Total sales were up from
                                         “Residential remodeling   6.5 million in 2020, and are expected to remain flat in 2022,
       are expected to increase        continues to benefit from a   according to Freddie Mac Chief Economist Sam Khater.

       and home prices continue        strong housing market with   Median list prices increased by 13.7 percent, up to $353,000
                                       elevated home construc-   nationally, according to COGNITION. Findings by real estate
       to rise, homebuyer demand       tion and sales activity, and   brokerage firm RedFin support these numbers, adding that
                                       immense house price appre-  54 percent of all homes sold above list price in 2021. Freddie
       remains steady as               ciation in markets across the   Mac and the National Association of Realtors each reported a list
       inventory issues have           country,” says Carlos Mar-  price increase of 16.9 percent, to about $385,000.
                                       tín, project director of the   Skylar Olsen, principal economist at digital home buying plat-
       slightly improved.”             Remodeling Futures Pro-   form Tomo Networks, considers the speed of home sales and
                                       gram. “The rapid expansion   rising home prices over the past year “staggering.” Tomo notes
       SAM KHATER, CHIEF ECONOMIST, FREDDIE MAC  of owners’ equity is likely to   that the pace will slow a bit in 2022 as sales competition lessens,
                                       fuel demand for more and   “but don’t expect prices to come down drastically any time soon.”
            larger remodeling projects into next year.”            Experts’ opinions vary. Financial analyst CoreLogic expects
              Heading into 2022, some homeowners may decide to com-  home prices to increase by only 2.2 percent; Freddie Mac believes
            pletely cash it in. Experts note that there could be more homes   it will be more like 5.3 percent. Zillow, meanwhile, is exception-
            on the market than there were at the end of 2020 because of how   ally optimistic at 11.7 percent. Research firm Pulsenomics takes


            16   GREEN BUILDER November/December 2021                                             www.greenbuildermedia.com
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